By: Greg Laptevsky
Google AdWords offers a number of different ad formats and options in addition to the standard text-based ads. I’ve summarized these formats and options below.
Standard Text Ads
These are the regular text ads that we most commonly associate with Google’s pay per click ad program. The ads consist of a single title, two […]
[#3: Edit Options>MightyAdsense>Adsense Code] By Joseph Heaven
Jan. 16 (Bloomberg) — Esmertec, the Swiss developer of software for Google Inc.’s mobile-phone system, said annual sales may have beaten its forecast on demand for wireless features.
Esmertec, which had sales of $24.8 million in 2006, last September predicted 2007 revenue of $35.5 million.
“We will meet this and maybe […]
Ask some search engine optimisation (SEO) consultants to explain how they operate and you will get confused quite quickly.
Sometimes this is because the SEO consultant doesn’t want to reveal his or her ’secrets’, but more often than not it is because SEO is a highly technical subject and, unless you are a web designer or programmer, […]
By MIGUEL HELFT
MOUNTAIN VIEW, Calif. — Of all the iPhone’s features, none had reviewers gushing more than its Internet browser. It was the first cellphone browser that promised something resembling the experience of surfing the Internet on a PC. Santa helped deliver on that promise.
On Christmas, traffic to Google from iPhones surged, surpassing incoming traffic […]
By David Kaplan
Google giveth and Google taketh away: many websites rely heavily on Google’s AdSense program for revenue. Israeli email marketer IncrediMail apparently relies so much on AdSense that, when it told investors early this morning that Google was barring it and disabling its ads, the company’s stock price opened 40 percent down. By the […]
by Bruce Swedal
You have two choices to consider when trying get your site ranked higher in search engines. You can hire a Search Engine Optimization Company that is an expert in the field or if you have some time, you can do it yourself.
Research your Keywords
Ask yourself what keywords you think someone might type in […]
Posted by Jeff Muendel
With the recent admission by Matt Cutts to Stephan Spencer that Google is using Adobe Systems’ Search Engine SDK technology, a new set of optimization opportunities opened up.
That fairly definite confirmation of how Google reads text within Flash files makes it possible to create Flash .swf files with some level of […]
By NOAM COHEN
IT probably doesn’t come as a huge surprise to learn that while employees in many companies sit in the cafeteria gossiping about work, or the boss, or the competition, at Google they are doing something else.
At Google, employees are encouraged to go online and place bets on a prediction market — an exchange […]
By David Szetela
As an advertiser, you’re always looking for perfect insight into how well your Google content ad campaigns are performing. With the Placement Performance report, you can further fine-tune your content campaigns to make sure you’re getting the most out of your ads.
Regular readers of this column should now be a whiz at advertising […]
By Reuters
The names of two banks and the word “stock” were among the most googled terms in China last year, according to a Google China list seen Thursday.
China Merchants Bank, the Industrial and Commercial Bank of China, and “stock” ranked second, third, and fourth, according to a list supplied by Google China on its Web […]