By Janette Toral
Digital Filipino
A friend asked me recently about alternatives for companies to market themselves online. Granted that blogs and websites are valuable tools today, how do you ensure that they get re-gular traffic where part of it can be converted to customers or generate more referrals for the company?
There are many […]
[#3: Edit Options>MightyAdsense>Adsense Code] By: Greg Laptevsky
Google AdWords offers a number of different ad formats and options in addition to the standard text-based ads. I’ve summarized these formats and options below.
Standard Text Ads
These are the regular text ads that we most commonly associate with Google’s pay per click ad program. The ads consist of a […]
By David Szetela
As an advertiser, you’re always looking for perfect insight into how well your Google content ad campaigns are performing. With the Placement Performance report, you can further fine-tune your content campaigns to make sure you’re getting the most out of your ads.
Regular readers of this column should now be a whiz at advertising […]
Hearst-Argyle Television has announced a new strategic agreement with Google in which it said Hearst-Argyle will become the first television industry reseller of the Google AdWords advertising program. Under the agreement, Hearst-Argyle, operator of 29 TV stations and more than 30 Websites, will become an official reseller and will use its Web sales force to […]
comScore today released its monthly analysis of the search marketplace. Among core search engines in November 2007, Google Sites remained the top search property with 5.9 billion core searches conducted, representing a 58.6-percent share of the search market.
In November, Google SEO Sites share of core searches stood at 58.6 percent, virtually the same level as […]
By Ina Steiner
A bookseller posting on eBay noticed that a Sponsored Link at the top of Google search results advertising the official eBay website took people to Amazon instead of to eBay. An Amazon.com spokesperson told AuctionBytes on Monday it wasn’t them but has not yet gotten back to us to confirm whether it could […]
By: Navneet Kaushal
The “target customers by location” feature in the AdWords console has been improved by Google. As compare to the earlier multi-step process, the new method is much more intuitive.
Now there are four tabs, like “Search,” “Browse,” “Bundles” and “Custom.” The interface overlays this screen above the AdWords interface and takes help of the […]
by David Goetzl
ONCE AGAIN TRYING TO DIVERSIFY revenue streams as the local station business faces an uncertain future, Hearst-Argyle has broken ground in the digital arena. The station operator has a deal with Google where it will use its connections and manpower in markets it serves to try and sign up local businesses to use […]
By Jane Mundy
Dallas, TX: Marc McKinney and his sunglass company bought into Google’s adwords when it was fairly new, back in July of 2005. “We only had a small budget—we stuck our big toe in,” says McKinney. “We had success for about three weeks, then something unusual happened…”
McKinney’s company got involved in Google adwords on […]
By: Practical eCommerce Staff
Practical eCommerce asked Senior Contributor and website conversion expert Mat Greenfield, founder of Conversion Results, for his take on the biggest AdWord mistakes a website could make. If your AdWords’ campaign is having troubles, it may be due to one of the following:
1. Having too many keywords in a single Ad Group.
Since […]